brianinthesaddle.com
Hi, I'm Brian Kidd. I built this page for one company: Schneider Saddlery. You've spent 77 years earning trust with riders. I'd like to help make sure your technology keeps pace with the brand you've built.
Head of Technology | E-Commerce
Here's what I see when I look at sstack.com — and the opportunity underneath it.
100,000+ five-star reviews. A customer base that calls to order because they trust real people. A catalog business that still drives revenue. You've been profitable since Truman was president. That's the asset.
Legacy ASP.NET with .aspx URLs. It was the right call when it was built, but it's constraining what you can do now. The move to Shopify Plus and Fulfil.io is exactly the right direction — modernize the stack without blowing up what works.
Your customers built habits around phone orders, catalog browsing, and a rewards program they actually use. Any platform migration needs to honor those patterns, not just optimize for conversion metrics. Retail, wholesale, B2B awards — this is operationally complex way beyond a typical Shopify store.
Your job posting reads like a summary of the last decade of my career. Here's the overlap.
Built Polaris admin apps, custom carrier service integrations (UPS + others), order/product import pipelines, webhook automation. Not conceptual — in production.
Owned SAP Sales & Distribution at AREVA/Framatome — pricing, invoicing, fulfillment, the full order lifecycle. Fulfil.io is a different tool, same mental model.
Your CEO codes and builds prototypes with Claude Code. I've done exactly this dance twice as a technical co-founder — translating a founder's vision into production systems.
I use Claude Code daily and build with the Anthropic API. In fact, I used it to build the page you're reading right now.
Replaced an ASP.NET property management system with a modern Laravel app. Same kind of careful migration your storefront needs.
Qlik Talend pipelines extracting SAP data into BI systems. Zapier automations parsing emails into analytics. BigQuery and Fivetran? Right in the wheelhouse.
I don't just build features. I build businesses. That's a different kind of accountability.
Technical Co-Founder · Acquired by DSQ Technology, 2023
Built a waste management SaaS from scratch. Owned the product, the architecture, and the outcome. Not a feature team — the whole thing.
Technical Co-Founder · Sold January 2026
Land surveying SaaS — another vertical where the industry runs on paper and legacy software. Built the platform, grew the business, exited clean.
15 years as an independent consultant through Judith Creek Consulting. AWS certified. Lean Six Sigma Green Belt. I'm used to owning outcomes, not waiting for tickets.
No pitch deck. No formalities. Just a conversation about where Schneider's is headed and how I can help.
Yes, I built this page specifically for you. That felt like the right way to introduce myself.